AUSTIN, Texas (Nov. 3, 2021) – Major League Pickleball (MLP), the elite pickleball league that will begin play of its inaugural season on Friday, Nov. 5 at Dreamland - Dripping Springs, Texas, today announced its full list of sponsors for MLP’s Season One. The first-ever MLP competition will run from 8 a.m. CT on Nov. 5, with the action streaming live on MLP’s Facebook and YouTube channels, until the finals at 8 p.m. CT on Monday, Nov. 8, which will be broadcast live on CBS Sports Network.
MLP Season One sponsors include: DUPR, Ranch Rider, Richards’ Rainwater (Official Water and Sparkling Water of MLP), Michelob ULTRA (Official Beer of MLP), Paddletek, Franklin (Official Ball of MLP), ProXR, Recess Pickleball, Medicileaf (Official CBD of MLP), CLEAN CAUSE, Varsity Pickle, Vuori (Official Apparel of MLP), StretchLab, Kendra Scott, and Civile Apparel.
"We are thrilled to have a long list of wonderful sponsors on board for the inaugural season of MLP,” said Mellie Price, Major League Pickleball President. “There is palpable excitement heading into this week’s first-ever competition, and we’re proud to partner with these companies as play begins and as MLP starts to fulfil our goal, together with our partners, of helping continue to grow the sport of pickleball.”
Among the MLP Season One sponsors are:
DUPR, the most-accurate global pickleball rating system trusted by the PPA Tour, and the world’s premier pickleball clubs, tours, and professionals. Using an innovative rating algorithm on a scale of 2-8 designed for accuracy, transparency and adaptability, the DUPR Rating system factors how close a match was, making every point count. Developed by a renowned Applied Sports Algorithms Expert, the DUPR rating is truly universal — both ageless and genderless — and focuses on the margin of victory (number of points won), not just whether a player won or lost.
Ranch Rider Spirits Co., the presenting sponsor of MLP’s Season One concerts. Founded in 2019 and born from a food truck in Austin, Texas, Ranch Rider Spirits Co. is a premium spirit-based seltzer brand. Each seltzer is made with premium spirits, sparkling water, fresh-squeezed citrus and not a drop of added sugar. Ranch Rider Spirits offers four varieties – Ranch Water, Tequila Paloma, The Chilton and The Buck.
Richards’ Rainwater, the official water and sparkling water of Major League Pickleball. Based in Dripping Springs, Texas, home to MLP Season One, Richards’ Rainwater is the water of tomorrow. Caught clean, bottled fresh, and with a promise to be the most-sustainable water company in the world, Richards’ Rainwater started with a quest to get cleaner, better-tasting water for a ranch near Austin, Texas in 1994, and has grown into a movement to provide clean, great-tasting water for everyone, everywhere.
Michelob ULTRA, the official beer of Major League Pickleball. Along with their partner Brown Distributing, Michelob ULTRA is supporting Major League Pickleball with the promotion of MLP Season One throughout central Texas.
MLP Season One, akin to a Ryder Cup-style team event, will see MLP’s eight teams battle for the right to be crowned MLP Season One Champions and lift the Pritchard Cup, named after the founder of pickleball, Joel Pritchard. The unique team format, never-before-seen in professional pickleball, will see teams (each comprised of two women and two men) compete in women’s and men’s and doubles, mixed doubles, and singles as a potential tiebreaker. General admission and VIP spectator tickets are now available for both morning and evening sessions for all four days of the event, the first in MLP history.
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About Major League Pickleball
Major League Pickleball is the exciting, new elite pickleball league that will see 32 players — 16 women and 16 men — compete in eight teams for the title of Major League Pickleball Champions, with the 2021 title awarded after a four-day event at Dreamland – Dripping Springs, Texas, Nov. 5–8, 2021. Major League Pickleball aims to use its global platform to create the highest level of competition for professional female and male pickleball players worldwide, and to spread the joy and love of pickleball, attracting new entrants into the sport. For more information on Major League Pickleball, go to MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.
Pickleball has been called “the fastest-growing sport in America” by The Economist, with more than four million people playing pickleball in 2021, and a 21% increase in pickleball participants from 2019 to 2020.